Darmed
The network needed a single website covering three cities: each city has its own branches, doctors, and price list — and clinic administrators had to be able to edit services, prices, and staff themselves, without a developer.
Context
Client & challenge
DARMED Medical Network, a chain of private clinics in Astana, Almaty, and Shymkent: gynecology, pregnancy care, ultrasound, endocrinology, pediatrics (DARMED Kids), and more.
The network needed a single website covering three cities: each city has its own branches, doctors, and price list — and clinic administrators had to be able to edit services, prices, and staff themselves, without a developer.
Solution
What we did
- 1Built a "one network — three cities" structure: patients pick their city on the homepage, and each city gets its own page with branches, doctors, and city-specific pricing.
- 2Assembled a service catalog by specialty: gynecology, pregnancy care, ultrasound, endocrinology, mammology, pediatrics/GP, psychotherapy, and more.
- 3Created doctor cards with filtering by specialty, experience, and category; booking works online, via WhatsApp with a pre-filled message for the selected city, and through the call center — plus a link to the patient portal.
- 4Added a knowledge base with FAQs on appointments and exam preparation, a video section with the clinic's YouTube content, patient reviews, and a branch map with 2GIS widgets.
- 5Built a custom CMS: DARMED administrators update services, prices, doctors, and FAQs on their own.
Outcome
Results
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