EyeHelp
The clinic had a one-page website: every service, doctor, and patient FAQ crammed onto a single screen. Individual specialties were invisible in search. They needed a site that brings patients in from search engines and walks them all the way to booking.
Context
Client & challenge
EyeHelp, an ophthalmology clinic in Astana specializing in complex surgery: vitreoretinal procedures, cataract treatment, and oculoplastics.
The clinic had a one-page website: every service, doctor, and patient FAQ crammed onto a single screen. Individual specialties were invisible in search. They needed a site that brings patients in from search engines and walks them all the way to booking.
Solution
What we did
- 1Designed a 36-page static architecture: a dedicated page for every service and specialty.
- 2Built two language versions — Russian and Kazakh — with a language switcher and proper search engine markup.
- 3Set up prerendering: every page is served to search engines as ready-made HTML and loads instantly for patients.
- 4Embedded WhatsApp booking and an online appointment form — one click to reach the clinic.
- 5Added a doctors section, before-and-after surgery case galleries, and a quick vision self-test.
Outcome
Results
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